Client 
Currie Communications 

Project 

Food Loss Programme     

2d Motion Graphic 

Explain the programme  

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When it comes to the issue of wasting food, it may not be the first thing that comes to mind, especially when it occurs on an industrial level. However, every bit of wasted food contributes to a significant problem that affects us on a global scale. Fortunately, there are incredible organizations working together to solve this issue, and we were privileged to have the opportunity to explain why.

We started with the thought, " Where does food go?" and created a visual story that illustrated the journey of a tomato to show where and how it can get lost. 

We didn't want to distract the viewer from the visual story, so we kept the script simple and direct. We focused on the vissual and developed strong visual ideas that would flow between the scenes seamlessly to keep the viewer engaged and unfold tto reveal  the partnership at the end of the story.